Born in Detroit. Built for the
Fanatic You.
Proudly serving Michigan’s most passionate sports fans since 1984.
Our Story
From Stadium Streets to Statewide Staples
It all started with the “Bless You Boys” tee sold outside Tiger Stadium — a grassroots hustle built on heart.
We rebranded to FanaticU and opened our first store in Livonia. Word spread fast, and loyal fans helped us grow across Metro Detroit.
Three locations, a national online store, and the same Detroit grit that built us from day one.
Our Timeline
We’re not just based in Detroit.
We are Detroit.
We don’t just sell jerseys — we sell memories, loyalty, and home.
Shop Now
3 Locations. 1 City. All Heart.
Stop in, try on, and talk shop with real Detroit fans.
Try On In-Store
In-Person Returns for Online Orders
Exclusive In-Store Deals
Price Match Guarantee
Gift Cards for Online & In-Store
Garden City
Southgate
Detroit
THE BEST OF BOTH WORLDS
Online and In Person
Prefer to shop in-store and try things on? Stop by. Prefer to browse from the couch and pick up curbside? We got you.
- Buy online, exchange or return in-store — no waiting, no shipping delays
- Call any location and speak to a real human who can check stock and assist with sizing or orders
- In-store help for online orders and vice versa
- Our team doesn’t read scripts — they wear the gear, know the players, and live the culture.
- Fast local fulfillment and team-level service for out-of-state fans too
WE'RE NOT HERE TO PUSH PRODUCTS
We’re here to suit you up for the moments that matter.
No matter how you shop, you're part of the FanaticU family. And in Detroit, family always reps their team.
Visit a Store Near You#FANATICUSTYLE
3 Locations. 1 City. All Heart.
Stop in, try on, and talk shop with real Detroit fans.
Try On In-Store
In-Person Returns for Online Orders
Exclusive In-Store Deals
Price Match Guarantee
Gift Cards for Online & In-Store
Garden City
Southgate
Detroit
Guaranteed Lowest Price
Gift Certificates
To purchase a gift certificate for someone, click here.
If you are the recipient of a gift certificate and would like to redeem your gift certificate, simply enter your Gift Certification code into the checkout area.
Privacy Policy
You shouldn't need to worry about your privacy or security while shopping online. We take pride in providing a safe and efficient way to shop. Learn more about how we protect your security by clicking here.
After gaining so much on-the-road experience, Action Sportswear was never more successful selling tees, hats, flags and everything else
Shop in Store
